{"id":693,"date":"2024-07-10T19:44:39","date_gmt":"2024-07-10T19:44:39","guid":{"rendered":"https:\/\/www.hornok.sk\/hico_dev_2\/?page_id=693"},"modified":"2025-04-19T13:26:28","modified_gmt":"2025-04-19T13:26:28","slug":"firemna-identita-a-kultura","status":"publish","type":"page","link":"https:\/\/www.hico.sk\/?page_id=693","title":{"rendered":"Firemn\u00e1 identita a kult\u00fara"},"content":{"rendered":"\n<div data-aos= \"slide-down\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-40c340d2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div data-aos= \"fade-down\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-f52dd9a3\"><h1 class=\"uagb-heading-text\">FIREMN\u00c1 IDENTITA A KULT\u00daRA<\/h1><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>V\u00e1\u017een\u00fd partner,<\/strong><br>dovo\u013ete, aby sme V\u00e1s oslovili s ponukou na\u0161ej firmy v oblasti firemn\u00e9ho poradenstva. Pom\u00f4\u017eeme V\u00e1m pri budovan\u00ed firemnej identity a firemnej kult\u00fary. Sk\u00fasenosti ukazuj\u00fa, \u017ee aj \u00faspe\u0161n\u00e1 firma potrebuje definova\u0165 svoj \u0161t\u00fdl na to, aby dok\u00e1zala upevni\u0165 svoje miesto na trhu. Potreba jednozna\u010dne sa identifikova\u0165 v o\u010diach z\u00e1kazn\u00edkov, ale aj vlastn\u00fdch zamestnancov je z\u00e1kladom udr\u017eate\u013en\u00e9ho firemn\u00e9ho rozvoja.\u00a0<\/p>\n\n\n\n<p>Preto pre V\u00e1s, v pr\u00edpade V\u00e1\u0161ho z\u00e1ujmu, navrhneme logo a vypracujeme grafick\u00fd manu\u00e1l, v ktorom okrem in\u00e9ho zadefinujeme logo, jeho varianty, farby, sp\u00f4soby pou\u017eitia, slogan a pod. Pr\u00edlohou grafick\u00e9ho manu\u00e1lu bude aj logo v elektronickej podobe vo form\u00e1toch potrebn\u00fdch pre grafick\u00e9 \u0161t\u00fadia. Grafick\u00fd manu\u00e1l presne ur\u010d\u00ed sp\u00f4sob pou\u017eitia loga na firemn\u00fdch aut\u00e1ch, informa\u010dn\u00fdch tabuliach, listoch, ob\u00e1lkach, vizitk\u00e1ch, reklamn\u00fdch predmetoch, pracovnom oble\u010den\u00ed a na firemnej str\u00e1nke. V\u0161etko v rozsahu Va\u0161ich po\u017eiadaviek. Samozrejmos\u0165ou je s\u00fa\u010dinnos\u0165 pri z\u00e1pise ochrannej zn\u00e1mky na \u00darade priemyseln\u00e9ho vlastn\u00edctva Slovenskej republiky.&nbsp;<\/p>\n\n\n\n<p>Dizajn manu\u00e1l je z\u00e1kladom pre budovanie firemnej identity, ktor\u00e1 prezentuje firmu navonok. Na\u0161\u00edm cie\u013eom je komplexn\u00e9 poradenstvo v oblasti firemn\u00fdch vz\u0165ahov a preto poukazujeme aj na potrebu budovania firemnej kult\u00fary, ktor\u00e1 je zacielen\u00e1 smerom do vn\u00fatra firmy. Preto n\u00e1m dovo\u013ete, aby sme V\u00e1m pon\u00fakli aj vypracovanie etick\u00e9ho programu, ktor\u00fd ur\u010duje z\u00e1kladn\u00e9 pravidl\u00e1 pre spr\u00e1vanie sa ka\u017ed\u00e9ho zamestnanca. Okrem etick\u00e9ho k\u00f3dexu obsahuje aj n\u00e1vrh sp\u00f4sobov aplik\u00e1cie etiky vo Va\u0161ej firme tak, aby si tieto pravidl\u00e1 zamestnanci \u013eah\u0161ie osvojili. Etick\u00fd program okrem in\u00e9ho pom\u00e1ha firme zvl\u00e1da\u0165 kr\u00edzov\u00e9 situ\u00e1cie, preto\u017ee jasne definuje reakcie na konkr\u00e9tne udalosti ak\u00fdmi m\u00f4\u017ee by\u0165 napr\u00edklad smrte\u013en\u00fd \u00faraz, ekologick\u00e1 hav\u00e1ria, \u00faplatk\u00e1rstvo alebo diskrimin\u00e1cia na pracovisku.<\/p>\n\n\n\n<p>Uvedomujeme si, \u017ee aby materi\u00e1ly, ktor\u00e9 V\u00e1m pon\u00fakame, neboli len \u010fal\u0161\u00edm dokumentom vo firemnom arch\u00edve, mus\u00ed sa s n\u00edm firma a jej zamestnanci stoto\u017eni\u0165. Preto na\u0161e n\u00e1vrhy vych\u00e1dzaj\u00fa z poznatkov, ktor\u00e9 o Va\u0161ej firme, na z\u00e1klade Vami poskytnut\u00fdch podkladov z\u00edskame. Sna\u017e\u00edme sa, aby na\u0161e n\u00e1vrhy vych\u00e1dzali zo strategick\u00fdch cie\u013eov firmy a kore\u0161pondoval z doposia\u013e zau\u017e\u00edvan\u00fdmi hodnotami firmy.<\/p>\n\n\n\n<p>Na \u010fal\u0161iu spolupr\u00e1cu sa te\u0161\u00ed<\/p>\n\n\n\n<p>Ing. Mat\u00fa\u0161 Hornok<br>konate\u013e<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-52c78905 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fde2aefd\"><h2 class=\"uagb-heading-text\">Radi V\u00e1m porad\u00edme:<\/h2><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-4c546c286067877ea6cc7ee7768b09ff\"><i class=\"fas fa-phone\"><\/i> <strong>0948 288 284<\/strong><br><i class=\"fas fa-at\"><\/i> <strong>hico@hico.sk<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ef7e1840\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-be6c40e9 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.new.hico.sk\/contact\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Kontaktujte n\u00e1s \u279c <\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>FIREMN\u00c1 IDENTITA A KULT\u00daRA V\u00e1\u017een\u00fd partner,dovo\u013ete, aby sme V\u00e1s oslovili s ponukou na\u0161ej firmy v oblasti firemn\u00e9ho poradenstva. Pom\u00f4\u017eeme V\u00e1m [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-693","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.hico.sk\/?author=5"},"uagb_comment_info":0,"uagb_excerpt":"FIREMN\u00c1 IDENTITA A KULT\u00daRA V\u00e1\u017een\u00fd partner,dovo\u013ete, aby sme V\u00e1s oslovili s ponukou na\u0161ej firmy v oblasti firemn\u00e9ho poradenstva. Pom\u00f4\u017eeme V\u00e1m [&hellip;]","_links":{"self":[{"href":"https:\/\/www.hico.sk\/index.php?rest_route=\/wp\/v2\/pages\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hico.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hico.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hico.sk\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hico.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=693"}],"version-history":[{"count":3,"href":"https:\/\/www.hico.sk\/index.php?rest_route=\/wp\/v2\/pages\/693\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/www.hico.sk\/index.php?rest_route=\/wp\/v2\/pages\/693\/revisions\/1138"}],"wp:attachment":[{"href":"https:\/\/www.hico.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}